MI Pro managing editor, Ronnie Dungan, is leaving.
Ronnie Dungan, a musical instrument journalist of some 25 years experience across a number of business to business sectors, Dungan has been with MI Pro for four years and has spent a total of 14 years with its publishing company, previously working on video games title MCV in its fledgling special projects division and then as managing editor of Toy News and Licensing.biz before moving on to oversee both MI Pro and its sister site Audio Pro International.
As spokesman for his magazine brands he also boasts extensive media experience on TV, radio and in the national press, having appeared on BBC Television, BBC Online, BBC World Service, numerous national and local radio stations and national newspapers including The Sun, Daily Star, Daily Mail, Independent, Guardian, Telegraph, Times, and Observer. As a freelancer he has written for countless consumer and business titles.
He has also acted on a consultancy basis for a number of blue chip clients on behalf of leading US research agency Gerson Lehrman and worked with TV production companies to advise on specific programme content.
In addition, he curated the content for the successful MIRC conference and expo, managing to secure the participation of Channel 4’s Don’t Stop The Music campaign which was filmed at this year’s event.
He will continue to contribute to the magazine as associate editor. Daniel Gumble becomes editor.
His new venture – Fastflash Media – sees him moving into the world of PR and marketing, offering a full range of services including, social media management, press and communications, bespoke content creation as well as print and digital design services.
“In a market like MI,” explained Dungan, “where there are so many purely sales-focused operations, the efficiency or otherwise of PR and marketing often comes down to a question of money and resource. My aim is to utilise my media experience and knowhow to offer a cost-effective cross-platform solution which will enable brands to achieve much more with their PR and marketing budget. Even if they haven’t yet got one.
“The game has changed. It’s no longer just about sending press releases anymore. You need a more complete approach and that’s what I aim to bring.”